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Teaching Self-Storage Managers to Use and Appreciate Facility-Management Software

Article-Teaching Self-Storage Managers to Use and Appreciate Facility-Management Software

For a self-storage owner, the decision to hire a new facility manager is the first step of a time-consuming process that involves placing ads, reviewing resumes and conducting interviews. Once a person has been chosen, the arduous task of training him to operate your facility begins. This is where quality management software stops wasting your time and starts saving it.

When evaluating self-storage software, the best way to start is by looking at the help tools your software provides. Even the most basic package should include help files pertinent to whatever screen you’re viewing.

For example, if your manager is attempting to take a payment, he should be able to click a help button and see relevant topics based on that screen. If he needs to link two units together, he should have access to a feature that will walk him through the process. More sophisticated software may even include video training throughout the program. This is a great tool that simplifies any operational procedure.

Though help menus and videos are useful when performing tasks that are new, what’s more important is the intuitiveness of the program. The layout should be simple and easy to understand for even the less computer-savvy manager. Think about the most common tasks a typical manager performs throughout the day—tenant move-ins and move-outs and taking payments. How difficult are those functions in your software? If your new manager can’t process a payment in just a few mouse clicks, you need to step back and evaluate your program.
 
Learning the Software

Some software packages include a feature most owners find invaluable when training new managers. It may go by a different name depending on the product, but most programs have what’s referred to as “training mode.” In this mode, managers can practice move-ins, take payments, run reports, make bank deposits, or practice other tasks relevant to the running of a facility.

The training aspect of the program uses the same interface and features as the program itself, but using a “dummy” set of tenants for training purposes. Once the training mode is closed by one user, the data is reset and ready to go for the next training session. This feature alone can save countless hours in frustration for you and your new manager.

As an owner, you’ll have access to every feature and function in your software, but do you really want your manager to have free reign too? Perhaps he doesn’t need access to certain reports or functions. Before you begin training, understand how your software restricts different levels of users. Except for the most basic programs, all software should offer some form of setup that allows you to pick the features or functions a user can access. Higher-end software will allow you to use and set up templates for various positions, such as manager, relief manager or area manager.
           
Avoiding Errors

Unfortunately, even with the best user-access restrictions, new managers (and even seasoned pros) make mistakes. Your software should include built-in error correction and auditing, as well as interactive warning screens that help prevent managers from making mistakes in the first place. Intuitive error correction allows the manager to easily fix mistakes without involving the owner. Auditing controls allow an owner to keep his eye on changes to ensure everything stays on the up and up.

Train your managers on the importance of getting the right information for each tenant. This can be facilitated by using required fields within your software. You determine which fields are necessary for legal purposes, reports, marketing comparisons, etc., and then the manager must gather this information when he performs a move-in or he will not be able to complete the process.

The accuracy of information becomes especially important when your facility accepts credit cards. Most software vendors integrate with credit card processors, which determine the rate based on the info provided from the software, such as matching ZIP code, billing address, etc. Because of this, it’s critical that managers enter as much information as possible and ensure it’s correct.

Speaking of credit cards, train your new manager on how to encourage tenants to use your facility’s online functions. Enabling tenants to review transaction history or make payments online is priceless. Your manager should be educating every customer on how to make payments via the Web. Depending on your software package, prospects may also be able to reserve or rent units directly through your website.

All of these features improve the customer’s perception of your facility, allow your manager to focus on customer service and property upkeep, and facilitate the collection of revenue. Train your manager well on using this exceptional tool and he, in turn, will train your tenants to use it.
 
Gates and Software

During your training sessions with the manager, remember to discuss the gate system. Once the move-in occurs, the gate system is typically the only interaction a tenant has with your facility. The perfect scenario is to have tightly integrated access system and management software. This allows you to have a real-time, two-way integration between systems that display all gate activity directly in the management software.

This means your new manager only has one place to look and is less likely to miss potential problems like tailgating or other issues at the gate. It also allows him to run integrated gate reports directly from the management software. Remember, anything you can do to streamline your operation will pay for itself when it comes time to train and retain new employees.

Demonstrate how the software is meant to make a manager’s life easier. Tasks that once took hours or even days can easily be done in minutes or automatically overnight, freeing the manager to focus on improved customer service and tasks around the property. By convincing the manager that the software directly benefits him as well as the facility, you’ll have greater success with the program.
 
Shaina Cossairt is an account representative at QuikStor Security & Software. Her years of customer service and sales experience have enabled her to better aid customers in the selection and purchase of the software, security and surveillance systems that best fit the needs of their storage facilities. For more information, call 800.321.1987; visit www.quikstor.com

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ISS Blog

Where Do You Get All of Your Good Self-Storage Ideas?

Article-Where Do You Get All of Your Good Self-Storage Ideas?

What do you do with good ideas when they come to you? Do you write them down or let them fade away and be forgotten? Do you share them or keep them to yourself? Or maybe you've discovered the real secret to good ideas: They don't come out of thin air—they're actually someone else's ideas and you “borrow” them and pass them off as your own.

Though I don't condone plagiarism or taking undue credit for something that isn't yours, I also know that ideas can't be copyrighted, at least not until they become created works or products.

Generally, an idea is yours to pursue, whether you overhear it while eavesdropping at a restaurant or from a good friend who tells it to you outright. Therefore, if you're looking for ideas for how to grow and improve your self-storage business, you should visit the largest idea consortium in the industry: the Self-Storage Talk forum.

Need proof that good ideas originate there? These users took ideas they picked up from the forum, implemented them at their facilities and have seen success:

astro: “Greatly reducing Yellow Pages ads in favor of other advertising efforts.”

Autodoc: “Cleaning tips—everything from using a pressure washer to carefully clean doors to procedures to clean inside doors and walls.”

Ian M. Johnson: “Collection ideas. I've been able to cancel the last couple of auctions.” (For more examples, visit this thread.)

The best part about idea-sharing on the forum is that no one is at all concerned that you might take their ideas and benefit from them. In fact, that's the point. Those idea-sharers know they're going to pick up a good idea from someone else, so to them, it's worth the effort to offer their own wisdom to help others. Not to mention, this tight-knit industry is built on the notion that in order for self-storage to succeed, everyone must do a little to pitch in.

I'm sure at this moment there are at least three good ideas waiting to spill from your head to your fingers to a keyboard to Self-Storage Talk. But if you're not a member, you can't post, so here's an idea: Register here.

Union County Self-Storage Managers Cooperate in Homeland Security Search Program

Article-Union County Self-Storage Managers Cooperate in Homeland Security Search Program

In an effort to prevent acts of terrorism, self-storage managers in Union County, N.J., are cooperating with public-safety officials in conducting random searches for hazardous materials that could potentially be used in the creation of explosive devices.  

The facility inspections are of the exteriors of self-storage units and are non-invasive. If hazmat technicians or explosive-detecting dogs notice anything suspicious, renters are contacted for permission to search their individual units. If necessary, a search warrant is obtained. Once access is gained, bomb-squad officers assist in the search. To date, no bomb-making materials have been discovered. 
 
As a deterrent, an advisory notice is displayed at local storage facilities alerting customers that the businesses participate in the random-search program. 
 
Launched soon after the terrorist attacks of 9/11, the program combines the resources of municipal police, the Union County Police Bomb Squad, Union County Sheriff’s K-9 units and Union County Hazmat Technicians. According to the police chief, self-storage managers have been extremely cooperative in the effort.

Union is the only county in the state conducting random inspections of self-storage facilities. 
 
Source: Suburban News, Union County Public Safety Agencies Continue Random Search Program to Maintain Homeland Security

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Parham Presents Development Seminar at Florida Self-Storage Conference

Article-Parham Presents Development Seminar at Florida Self-Storage Conference

Mike Parham, founder and president of The Parham Group of companies, will teach a full-day seminar regarding self-storage development at the Florida Self Storage Association annual conference and tradeshow, May 5-7, at Disney’s Contemporary Resort in Orlando, Fla. Parham’s session will address, “Florida Self-Storage Development, Concepts to Completion: A lesson in Design and Construction.”
 
Attendees will learn the course of action needed to develop a gainful self-storage business. Parham, the owner and developer of the Noah’s Ark Self Storage chain, will guide students through the steps of customer definition, market and site evaluation, economic feasibility, and finance compilation.
 
Seminar and registration details can be found on the FSSA website, Floridassa.org.
 
The FSSA is a non-profit organization comprised of individuals who have an interest in the self-storage industry in Florida. Members include facility owners, operators, developers, investors, managers and suppliers.

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California Self Storage Association Hosts Symposium for Facility Owners, April 29

Article-California Self Storage Association Hosts Symposium for Facility Owners, April 29

California self-storage facility owners will gather in Walnut Creek, Calif., on April 29 for the fourth annual Self Storage Owner’s Symposium, which will cover key operational issues including how to market to the Generation Y customer, lender underwriting changes, market valuation, California labor law, and terrorist activities related to self-storage facilities. Hosted by the California Self Storage Association, the event will take place at the Lesher Center for the Arts from noon to 6 p.m.
 
Kit Yarrow, Ph.D., will present a keynote session titled, “The Marketer's Guide to Hooking Up With Gen Y,” discussing the online marketing tools self-storage owners must deploy to attract the Generation Y consumer. Gen Y, those born between 1980 and 2000, will have tremendous spending power in the next decade. Accustomed to communicating wirelessly and getting 100 percent of needed information via the Internet and a cell phone, they think, relate and buy differently than other generations.
 
Symposium attendees will gain an understanding of the Gen Y consumer, learning what motivates them to buy and what they're looking for in their relationships with retailers and brands. They’ll also learn actionable strategies for using social media and emotionally engaging these customers.
 
Yarrow is an award-winning consumer-research psychologist and a professor of psychology and marketing at Golden Gate University in San Francisco. She chairs the university’s Psychology Department and is its 2009 Outstanding Scholar. Yarrow has taught consumer behavior at universities around the world, including the Helsinki School of Economics and the University of California-Berkeley. Her consulting clients have included General Electric, Del Monte, Novelis, Landor, Nokia, and AAA.
 
Additional symposium presentations are: 

  • “Lender Underwriting Changes, Market Valuations and the Market Outlook” by Jeffrey Shouse, managing director of PGP Valuation 
  • “Are You in Compliance with the CA Labor Law?“ by Jessica Christenson, attorney and editor for the CA Employer Advisory Publication 
  • “Terrorist Activities Related to Self-Storage Facilities” by David Strange, supervisory special agent for the San Francisco Joint Terrorism Task Force 

Registration for this event is available online through the CSSA website, cssaweb.com, until April 28. For more information, e-mail Executive Director Erin King at [email protected].

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Florida's Hide-Away Storage Installs Energy-Efficient Lighting

Article-Florida's Hide-Away Storage Installs Energy-Efficient Lighting

Hide-Away Storage is going “green” by making major changes at its self-storage locations to conserve energy, including installing new lights along its driveways to cut electrical consumption by 75 percent.

“The new compact fluorescent bulbs we’re using for driveway lights use only 41 watts, compared to 175 watts for the older, metal halide bulbs, and they both produce nearly the same amount of light,” said Steve Wilson, managing partner for the Florida-based company. “The compact florescent lights also last longer and costs less to buy than traditional metal halide. We are helping the environment and also saving money for us and our customers.”

Wilson said most other businesses could benefit from the same changes Hide-Away Storage is making to become greener and also save money. He said only recently did he realize that large compact florescent bulbs are available to replace the traditional metal halide bulbs commonly used for outside lighting. The smaller indoor residential compact florescent bulbs have been available for some time.

Hide-Away also is participating with Florida Power and Light to save electricity by spraying a special heat-reflecting coating on the roofs of its air-conditioned storage buildings. This heat-reflecting film could save up to 20 percent on air-conditioning costs.

A third energy-saving program by Hide-Away is the gradual replacement of traditional florescent lighting fixtures with energy-efficient electronic ballasts and electronic florescent bulbs. The change to electronic ballasts for indoor florescent fixtures could save about 33 percent on electrical demand by cutting the heat generated by traditional ballasts and their electrical demand, Wilson said.

Hide-Away Storage operates 10 traditional self-storage facilities and two mobile storage warehouses in Florida.

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Uncle Bobs Self Storage Launches Book Drive for Childrens Reading Program

Article-Uncle Bobs Self Storage Launches Book Drive for Childrens Reading Program

Uncle Bob’s Self Storage is organizing a book drive to support a summer reading program in the Austin, San Marcos and San Antonio, Texas, market areas. The company’s intent is to provide area children with free reading materials for the summer.

“Our company has a culture of giving back to the community,” said Monty Rainey, area manager. “In these difficult economic times, we want to do our part to make sure children have the resources they need to make their summer more enjoyable and productive.”

Children and young adult books can be donated through May 31 at any of the 21 Uncle Bob’s facilities in these markets. The donated books will be delivered to area schools for distribution to the local children and their families free of charge. Additionally, Uncle Bob’s Self Storage will work with the schools to enable the children and young adults to trade in previously read books for new ones.

Uncle Bob’s Self Storage is owned by Sovran Self Storage Inc., a real estate investment trust that acquires and manages self-storage facilities.

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ISS Blog

Wanted: More Self-Storage Training

Article-Wanted: More Self-Storage Training

A few weeks ago I posted a thread on Self-Storage Talk about training. I asked managers how much training they’d received when they joined the company. Sadly, many said there was very little training. Most claim they were “thrown into it,” or given a quick tour before getting the keys to the kingdom.

Being a self-storage manager today involves so much more than just manning the front desk and sweeping out units. Managers must understand detailed reports from the facility’s management software program, be able to market in their community, close a sale over the phone, handle lien sales and more. They aren’t babysitters, but a facility’s frontline.

So why, then, do some operators—managers too—not put enough importance on training. I’m not just talking about a few days of training for a new manager, either, but ongoing education. Things change. There are new software programs, new marketing ideas, ways to improve sales calls, new state laws, etc.

Education should be an ongoing commitment from every owner. And every manager should seek it. Education can come in a variety of forms. Perhaps the local community college has a class on marketing or sales, accounting or some other business-related topic. Inside the industry, there are many wonderful resources from Inside Self-Storage, consultants and even your vendors. Here are a couple of resources from ISS:

ISS webinars cover a range of topics including lien sales, the benefits of solar and maximizing online advertising. Excluding Jeffrey Greenberger’s Legal Learning webinars, all can be accessed any time for FREE.

The Self-Storage Training Institute offers a number of educational tools including audiotapes, e-books and the Qualified Storage Manager program, an online education program for managers.

Self-Storage Talk is the biggest and best online forum for self-storage professionals. Want advice on how spring cleaning, locks or billing issues, turn to SST.

The ISS archives has hundreds of articles on everything from self-storage insurance and financing to construction and online marketing. You can access the archives any time, FREE.

And, of course, there's the Inside Self-Storage World Expo. Held twice a year, the expo offers dozens of seminars on a variety of topics, add-on intensive workshops and an exhibit floor packed with industry vendors.

While I’ve clued you into a number of ISS educational offerings, there are many more out there. Contact your software provider and find out what else your software can do. Ask your vendors what’s new. Check out the local chamber of commerce or state association and see what they offer. Education is out there. You just need to find it. 

HFF Secures $5.1M in Refinancing for Newark Self-Storage Facility

Article-HFF Secures $5.1M in Refinancing for Newark Self-Storage Facility

The New Jersey office of HFF (Holliday Fenoglio Fowler L.P.) secured a $5.1 million refinancing for a 63,813-square-foot self-storage facility in Newark, N.J.

Jon Mikula, senior managing director, and Michael Klein, associate director, worked exclusively on behalf of the borrower, The Hampshire Cos., to secure the three-year, fixed-rate loan through TD Bank.

Completed in 2007, the property has 816 climate-controlled units and a 500-square-foot office and sales center. Hampshire Self Storage operates the facility, which is currently 84 percent occupied. The property is on nearly one acre close to Interstate 78.

The Hampshire Cos. is a full-service, private real estate firm based in Morristown, N.J. 

With 17 offices nationwide, HFF offers a capital-markets platform including debt placement, investment sales, advisory services, structured finance, private equity, loan sales and commercial loan servicing.

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Self-Storage Operating Performance in Santa Cruz-Watsonville, Calif.

Article-Self-Storage Operating Performance in Santa Cruz-Watsonville, Calif.

Santa Cruz, Calif., located 60 miles south of San Francisco and 150 miles west of Fresno, houses one of Monterey Bay's most important ports, and has quickly become an epicenter of export-oriented industries such as tanning and lumber. With this strong economic base, as well as the striking natural beauty of the region, it’s no surprise Santa Cruz has consistently had a progressive, modern economy.

Santa Cruz County has been at the forefront of major economic trends of this century. The Santa Cruz Beach Boardwalk, founded in 1907, pioneered the tradition of beach recreation, which gave Duke Kahanamoku the venue to first exhibit and popularize surfing as a recreational sport in the continental United States. Local Santa Cruz electronics company, Plantronics, represents the strength of the city’s technological industries by producing headsets for the Mercury and Apollo space programs. Other notable businesses headquartered in Santa Cruz include Cruzio Internet, Fullpower Technologies Inc., O’Neill, RF Micro Devices, Santa Cruz Biotechnology Inc., Giro, and Santa Cruz Skateboards. These firms, and many others, form the economic base of Santa Cruz County.

The accompanying charts demonstrate demographic, supply and operating statistics as of February 2010.

Pasadena, Calif.-based Self Storage Data Services Inc. publishes the ISS Flash Report, the Self-Storage Performance Index and other statistical data on self-storage operation. The company also reports on supply-and-demand factors affecting the industry. For more information, call 626.304.2920; visit www.ssdata.net.

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