XPS Solutions, a provider of outsourced technology solutions for the self-storage industry, has released two reputation-management products for facility operators: Reputation Optimizer and Reputation Surveyor. The offerings aim to bolster customer reviews for independent sites as well as improve overall scores, according to a press release.
“Self-storage facility owners are now hard-pressed to pursue and generate reviews as an ante into their local market. Today’s tenant is very tech-savvy and uses Internet search to its fullest potential, which obviously includes review ratings and strong SEO results,” said Rob Canales, vice president of product development. “Recent reviews typically spur immediate interest for prospective tenants, provided they see enough reviews and their scores are 4.0 or better. Most knowledgeable facility owners recognize this trend, and want a comprehensive strategy for acquiring reviews and managing them. Our platform makes an immediate and measurable contribution with positive reviews.”
“The two most obvious ways to grow a property is to bring more tenants into the facility and to increase the average stay,” added CEO John Traver. “Reputation addresses the first opportunity by answering the search engine question of ‘Who should I use for storage?’ We’ve implemented this reputation tool within our call process and we are generating far more new and faster reviews than for facilities who try to do it themselves. Reputation is a straightforward game: Tenants do their homework on the Web with the number of reviews and the average score driving the bulk of their decision. This solution addresses both, while channeling out negative reviews.”
Founded in 2000 and headquartered in Richardson, Texas, XPS provides an integrated mobile application for tenants, reputation solutions to drive SEO, payment processing, interactive voice response, and voice and chat solutions designed to capture more rentals and enhance the stay of tenants.
