Stortrack, a division of 365 Media Inc. that offers competitor-pricing data, market-analysis tools and first-stage due diligence to the self-storage industry, has added two new features to its online service: market inventory and alerts. Both were introduced at this week’s Inside Self-Storage World Expo in Las Vegas. All current subscribers of Stortrack Online and Online PLUS can access the new tools.
The market-inventory feature offers self-storage owners and operators the ability to monitor when competitors remove or add units from online availability, enabling them to make pricing decisions based on the latest market activity. Users are also able to view historical trends and changes in inventory at a unit level.
The alerts feature enables subscribers to receive notifications when specific pricing or inventory changes happen in their market. It’s being marketed by the company as “a flexible tool that enables the user to be very specific about the types of changes they want to be notified about.”
"These new features support our customers' needs to know about changes in their market as they happen," said Angela Kilkenny, sales director. "Our back-end technology enables us to track price changes in the market as they happen and pass that intelligence on to our customers."
Stortrack serves more than 2,000 self-storage facilities in North America with dynamic pricing data, local market intelligence, market-valuation insights, reports, and market-analysis tools. It’s part of 365 Media, a global data company headquartered in Burlingame, Calif.