The Storage Group (TSG), an Internet-marketing company serving the self-storage industry, has added a rental-rate tracking tool to its platform. The Market Intel service provides customers with rate-comparison information and average price differences from competing storage operators within local markets. Rates can be viewed by unit size, type and other metrics, and a map displays the facilities used in the comparison, according to a press release.
“Facilities will be able to gain a competitive advantage over other self-storage facilities in their local target market with the information that is displayed in Market Intel,” the release stated. “Facility owners and management can then use this data to make data-driven strategic decisions, such as adjusting prices to make sure they are in line with the local market and deciding which storage unit sizes to build during expansions.”
Customers can access Market Intel within the “Performance Dashboard” of the TSG platform. “We are excited to launch this tool and see the success that it will bring to self-storage facilities across the country,” said Steve Lucas, chief operating officer.
Based in Maitland, Fla., TSG provides online tools and marketing solutions to the self-storage industry. The company's services include local-listing management, mobile websites, online rentals, pay-per-click advertising, search engine optimization, social media marketing and website development.
