The Inside Self-Storage (ISS) Store, an e-commerce website providing research and education products for industry professionals, has released a “Self-Storage Pricing Workshop” on DVD. The 3.5-hour session was filmed during the 2015 ISS World Expo and is designed to help facility operators gain greater control over their start rates, move-in promotions and rate modifications via a systematic and dynamic pricing approach.
The workshop is presented by Warren Lieberman, president of Veritec Solutions, which offers pricing-analytics and revenue-management software and consulting services to self-storage and other industries. Lieberman began applying revenue-management techniques in self-storage more than 15 years ago and has worked with several operators including ezStorage, Shurgard, StorageMart, StorageUSA and Uncle Bob’s Self Storage.
During the presentation, Lieberman reviews the financial impact of alternative pricing strategies and demonstrates how analytics can be leveraged to boost profit. Topics include:
- How small changes in price impact profit
- How data-driven pricing can enhance and improve intuition and experience
- Where conventional pricing wisdom has been wrong
- When to consider competitor pricing
- Ways to implement pricing programs
The workshop is packaged in a two-DVD set and priced at $229. Customers who purchase the product also have access to the speaker’s full slide presentation in PDF format. Additional details related to session content can be found at www.insideselfstoragestore.com by selecting the “Workshops” link on the left navigation bar.
Conceived as a central hub that allows self-storage owners, operators, developers and investors to obtain cutting-edge information and resources, the ISS Store is owned and operated by ISS, a dynamic services provider that has served the self-storage industry for 25 years. The brand includes ISS magazine, the ISS Expo and Self-Storage Talk, the industry’s largest online community.
