StorageAhead, a provider of online-marketing services for the self-storage industry, will launch a cloud-based management software called StorEdge during the Inside Self-Storage World Expo, March 30-April 2, in Las Vegas. The platform will offer built-in customer relationship management (CRM) capability as well as financial and business analytics, company officials said in a press release. It also includes rate-management tools and manager task lists, and consolidates lead, tenant and unit management.
The company worked with its customers to develop the new software. “We put our engineers and designers in self-storage facilities for months of hands-on experience so they could design and build a product that they would actually use themselves,” said Robert Zhou, president. “The result is an intuitive product that a manager can learn in a day instead of in months.”
The cloud-based platform allows facility owners to supervise their facilities from any location. “With the evolution of mobile computing, renters and owners are demanding solutions that meet those needs,” Zhou said. “Whether you’re moving in prospective renters from iPads or opening gates from smartphones, you need a Web-based solution to reach those goals.”
Forthcoming updates will release quickly and directly with no disturbance to the user, company officials said.
Live demonstrations of the software will be available at the StorageAhead booth, No. 421, during expo-hall hours on March 31, 5:30 to 7:30 p.m., and April 1, noon to 5 p.m.
StorageAhead’s online marketing-support services include StorageFront.com, an online directory of self-storage facilities, and WebWorks, a Web-design and marketing service for larger operators.
Approximately 130 vendors are expected to exhibit during the ISS Expo, the industry’s largest conference and tradeshow. The event’s concurrent education program, March 31 and April 1, includes nine tracks covering issues related to self-storage ownership, management, marketing, investment, finance, building, development, liability and more. Five add-on workshop options are also available, focusing on day-to-day management, development, facility ownership, legal issues and social media.
The conference and tradeshow will take place at the Paris Hotel & Resort. Discount registration rates are available through March 28.
Created for self-storage owners, managers, developers, investors and suppliers, the ISS Expo comprises four days of education, exhibits and networking opportunities. The event focuses on strategies for generating revenue, best practices, current trends, and new products and services. Details and online registration are available at www.insideselfstorageworldexpo.com.
