Storage Business Owners Alliance (SBOA) Merchant Services, a credit card processing company serving the self-storage industry, has introduced EZrentPay and the use of EMV (Europay, MasterCard and Visa) technology to streamline payment collections and software integration. The product enables storage tenants to send payments via e-mail and text. It’s integrated with SiteLink, a self-storage management program provided by SMD Software Inc.
EMV technology is also referred to as chip-and-PIN, chip-and-signature, chip-and-choice, or generally as chip technology. It’s a recent advancement in a global initiative to combat fraud and protect sensitive payment data in the card-present environment, according to an SBOA press release. A cardholder's confidential data is more secure on a chip-enabled payment card than on a magnetic stripe (magstripe) card, the release stated. EMV technology is effective in combating counterfeit fraud with its dynamic authentication capabilities.
“We put a particular stress on finding every way possible to help our clients and future clients in self-storage benefit when it comes to collecting payments and having reliable and accurate bookkeeping,” said Gary Cardamone, spokesperson.
SBOA Merchant Services provides debit and credit card as well as check and ACH processing services. The company has partnered with Sage Payment Solutions, a firm that tailors payment solutions around individual businesses. Sage’s products and services include credit/debit card processing, check processing, ACH processing, mobile payments, gift card and loyalty programs, and accounting software.