OpenTech Alliance Inc., a Phoenix-based provider of self-serve kiosks, call-center services and other technology for self-storage businesses, has published a whitepaper examining use of industry technology in 2014. Titled “2015 Self-Service Technology,” the 21-page report contains statistics and trends with regard to kiosks, call centers and online transactions.
In examining INSOMNIAC kiosk use at self-storage facilities, it was learned that the product facilitated 39,919 unit rentals in 2014, with customers making 251,922 payments through the machines. The company’s 919 kiosks in service last year generated an average of 3.6 rentals per month (43 per year) per facility, equating to an average of $43,000 per facility in annual sales, according to the report. The top 100 performing kiosk properties had generally higher returns, averaging 15.1 move-ins per month (181 per year) and annual sales of $181,000.
The whitepaper also provides kiosk-use statistics for move-ins and payments by days of the week and time of day, and contains historical data showing kiosk use dating back to 2011. Similar statistics and analysis are provided on call-center use for reservations and payments, including a monthly breakdown between appointments, leads and support calls last year. Data for online rentals is also included.
The INSOMNIAC platform, which includes OpenTech’s call center, kiosks and online business solutions, accounted for more than 100,000 unit rentals last year, according to a company press release. Online reservations jumped 49 percent year over year, accounting for 2,876 rentals in 2014. An estimated $100 million in storage-operator revenue was attributed to the collective platform.
The whitepaper can be downloaded for free from the company website.
OpenTech provides several models of INSOMNIAC self-serve kiosks as well as a range of self-storage rental solutions including the INSOMNIAC Live! Call Center, INSOMNIAC Online Web and mobile applications, LiveAgent! software products, and the INSOMNIAC ILock Security System, all available through the company's self-storage cloud.
Sources:
- OpenTech Alliance: Whitepaper
