G5, the provider of Digital Experience Management (DXM) software and services to the self-storage industry, recently raised $76 million in a recapitalization led by PeakEquity Partners, a private-equity firm specializing in enterprise-software investments, according to a press release. G5 will use the money to fund growth plans and accelerate development of its Marketing Cloud, a digital platform designed for the property-management sector, company officials said.
"The individual partners at PeakEquity have a broad set of experiences in building sustainable, high-growth software companies,” said Dan Hobin, co-founder and CEO of G5. "Their level of investment in G5 demonstrates their commitment to our core focus of improving the digital renter’s journey while increasing net operating income for our customers. I am excited to leverage their broad operating experience as we take G5 to the next level."
In addition to self-storage, G5 also serves the multi-family and senior-living markets. Its Marketing Cloud platform offers digital-marketing tools for optimizing search results, social media and website functionality, according to the release. It also has analytics to measure results.
“G5 has a proven track record of consistent growth and innovation, a strategic platform for clients to build on, and a strong and effective culture,” said Paul Winn, co-founder and partner of PeakEquity Partners. “Digital marketing is disrupting traditional marketing, creating greater efficiency for property owners while increasing tenants' insights real time through effective mobility engagements.”
PeakEquity Partners focuses its investments in enterprise-software companies. It looks for companies with $15 million to $50 million in revenue, with a growth potential in excess of 30 percent, the release stated.
Founded in 2005, G5 was recently named one of the fastest growing private U.S. companies by “Inc.” magazine and listed in Deloitte LLP’s “Technology Fast 500” rankings for the fifth consecutive year. The Bend, Ore.-based company is also backed by private-equity investor Volition Capital.
