Budgets are tight, and everyone is doing what they can to stretch their hard-earned dollar. If you own, operate or invest in self-storage, you may not have much to spend on construction, or facility upgrades, or promotional materials this year. But for a small sum, you can make an investment that always has a high rate of return: industry education.
The following is a sample of the seminars attendees will enjoy as part of three comprehensive education tracks:
Track 1: Facility Marketing & Promotion
Derek Naylor of Storage Marketing Solutions will present "Seven Bold-Faced Lies You've Heard About Marketing (and the Facts Behind the Fiction)," in which he'll identify the most common marketing lies and myths, and provide you with real-world marketing solutions. You’ll learn how to get greater results from your existing budget, and how to be more effective in your local market (without spending more money).
Bob Copper of Self Storage 101 will discuss "Special Event Marketing: Low-Cost Ways to Build Business and Community," providing ideas for choosing, planning, organizing and executing a successful event that earns business in this challenging economy.
On Oct. 7, attendees can partake in an intensive, four-part series addressing Web-based marketing. Attend one or all―the knowledge you'll gain is invaluable. The seminars cover:
- How to Use the Internet to Build Your Self-Storage Business: An Overview
- Building Your Own Self-Storage Website and E-Mail Database
- Marketing Your Self-Storage Business Online: Directories, Search Engines and More
- Seeing the Web at Work for Self-Storage: Online Case Studies
Track 2: Day-to-Day Marketing and Facility Management
Mel Holsinger of Professional Self Storage Management will address "Cutting Costs to Improve Self-Storage Efficiency, Property Value and the Bottom Line," providing you with hands-on, tried-and-true techniques to help save money, improve facility value, operate more efficiently and eliminate waste.
Brad North of Advantage Consulting & Management will present "Super Sales: Create Leads, Convert Prospects and Make More Money in Self-Storage," a seminar that teaches how to build value and trust with the customer and turn more callers into renters. You’ll get concrete techniques to reverse customer objections, outdo the competition, and turn your facility’s unique advantages into profit.
Shhhhh! Keep it on the down-low! John Roser of USA Storage Resources will share "Survival Tips for Today’s Self-Storage Manager―Insider Secrets!" This special session teaches you the questions you need to ask your facility owner to obtain―and understand―esential operational information. You'll get tips for unlocking your professional potential and discovering your facility's business priorities, financial status and goals.
Track 3: Construction, Development, Finance & Real Estate
The team from Beacon Realty Capital will speak on "Understanding the Self-Storage Finance Market and Getting the Money You Need," providing an overview of finance market conditions and current lending parameters. They’ll discuss how existing owners can maintain equity and the challenges new borrowers are facing. They also have good news to share!
On Oct. 6, ISS will present a panel on "Getting the Deal Done in Today’s Economic Environment: Appraisal, Finance and Real Estate." Join our professionals as they reveal details about the market including new loan-underwriting standards, the types of properties that are changing hands, and projections for when the market may change. If you’re interested in buying or selling self-storage, you don’t want to miss this!
Interested in green facility operation? Check out "Going Solar in Self-Storage: Products, Usage, Benefits and More," presented by Bob Hayworth of Baja Construction and representatives from iParkSolar. You'll learn how to minimize utility costs, take advantage of tax credits, improve the environment and create greater public appeal for your facility.
To view a complete expo agenda and read more about the event's educational lineup, including full seminar descriptions and speaker biographies, visit the website at www.insideselfstorageworldexpo.com.
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