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Finding the Self-Storage Facility Nearest You

Article-Finding the Self-Storage Facility Nearest You

Were all familiar with travel-booking websites such as Travelocity, Expedia and Orbitz. Over the past year or two, several companies have launched similar directories for self-storage facilities. For consumers, these directories are a serious time-saver. Rather than typing in self-storage into a search browser, then searching through page after page of listings to find a storage facility near them, users get the information theyre looking for quickly. On some directories, users can even book a unit. For self-storage operators, third-party directories are a way to get their name and brand out to hundreds of potential renters in their area.

So how do you choose a third-party directory in which to align yourself? Not an easy call. You should tackle it as you would any business decisionby doing your homework. Talk to other operators and get their thoughts. Do they have a preference? Read what Self-Storage Talk members have to say on this thread.

Then talk to the directory providers themselves. What reasons do they give to sign on with them? Do they have real data to back up their claims? Will they provide you with technical support?

Not sure what SEO means? Don't know the difference between organic results and pay-per-click? If youre not up to date on the tech lingo, or are unclear just how these directories can benefit your facility, read these articles from the ISS archives.

Offering Online Reservations to Self-Storage Customers: Knowing the Options, Choosing a Partner

Getting Your Self-Storage Website Noticed: SEO, SEM and Third-Party Referrals

Three Ways for Self-Storage Operators to Boost Their Online Presence

Lets face it, were a technology-driven world. If youre still banking your marketing on drive-bys and Yellow Pages, youre only reaching a fraction of your potential market. Self-storage owners and managers who arent embracing todays technology may get left behind. 

You can learn more about technology in the self-storage industry at the Inside Self-Storage World Expo. The marketing education track has four seminars dedicated to online marketing. And dont miss the Technology Marketplace on day two of the show. Peruse and explore the latest self-storage technology and software with experts in the field. Check out demos and ask questions at this interactive event. Its included with all registration packages.

If you havent registered, theres still time for great savings. Check out the full agenda and register here.

 



Arizona Self-Storage Association Appoints DeCoster as New Executive Director

Article-Arizona Self-Storage Association Appoints DeCoster as New Executive Director

The Arizona Self-Storage Association (AZSSA) has appointed Anne Mari DeCoster as its new executive director.

A graduate of Georgetown University, DeCoster has experience in the areas of marketing, strategic planning and business operations. For the past eight years, she served as director of administration for a self-storage development company. Previously, she worked for Booz Allen & Hamilton, providing program management, business development and quality assurance.

Over the past few years, DeCoster has participated in many AZSSA projects, including tradeshow committee work, revenue-enhancing activities and strategic plan development. She replaces Denise Nunez, who has served on the AZSSA Board of Directors for eight years and as executive director for nearly two years. Nunez now takes the position of regional liaison chair.

Founded in1996, the AZSSA was created to strengthen the self-storage industry in Arizona, promote professional standards and quality, and present a unified voice on issues affecting the industry in the state. The association has more than 500 facility and vendor members.

StorageVault Canada to Acquire Parksville Mini Storage in British Columbia

Article-StorageVault Canada to Acquire Parksville Mini Storage in British Columbia

StorageVault Canada Inc. has agreed to acquire Parksville Mini Storage in Parksville, British Columbia, Canada for $2.8 million. If all conditions of the acquisition agreement are satisfied, the transaction will close on Nov. 1.

Parksville Mini Storage is a 135-unit facility with 27,000 square feet of rentable storage area and an additional 1.5 acres of undeveloped vacant land. The facility is part of the Regional District of Nanaimo, which includes the City of Nanaimo, City of Parksville, Town of Qualicum Beach and District of Lantzville. StorageVault intends to develop and operate a PUPS portable-storage business on the vacant land.

The purchase-price payment terms for the acquisition are a $100,000 initial refundable deposit, a $180,000 deposit to be paid upon removal of due-diligence conditions, a final cash payment of $1,120,000 at closing, and a $1,400,000 vendor-take-back mortgage with an annual interest rate of 5 percent. StorageVault intends to finance the cash portion from the proceeds of its previously closed preferred-share offering.

StorageVault owns and operates Canadian PUPS portable storage in Saskatoon, Trans Can Mini-Stor in Regina, and Kenaston Self Storage in Winnipeg. The company intends to grow through the acquisition of self-storage properties and the development of portable-storage facilities in Canada. Its common shares are listed on the TSX Venture Exchange.

The Storage Group Forms, Provides Self-Storage Operators With Internet-Marketing Services

Article-The Storage Group Forms, Provides Self-Storage Operators With Internet-Marketing Services

The Storage Group, a division of Resource Technology Management Inc. (RTM), recently formed to provided Internet marketing and value-added consulting services exclusively to the self-storage industry. 

Self-storage veterans Brian A. Pelski, the companys director of operations and Larry Hanks Jr., director of sales bring more than 30 years of self-storage experience to the executive team. They join RTM Internet marketing and technology experts Robert T. Mueller, managing director, Donald R. Shouldice and Steven T. Powell as principals of The Storage Group. RTM is a 17-year old technology and Internet marketing company.

The Storage Groups full-service Internet marketing package features a mobile website that provides prospective storage customers navigation to all pertinent information as they search the Internet from smart phones such as iPhone, Blackberry, Android, Windows Mobile and others.  The use of mobile websites is exploding and will soon be a vital tool every self storage property will need to survive in this increasingly competitive market place, Mueller says.    

Additional bundled services include a traditional website thats fully optimized in design and development, content management and eCommerce services, ongoing search-engine optimization (SEO), and search-engine marketing (SEM) with no up-charge to manage custom pay-per-click campaigns. Transparent and consolidated reporting along with personalized recurring account-management meetings via clients preference for either webinars or conference calls are also part of the full-service package. The Storage Group provides its full service package for one low monthly fee with no upfront charges or deposits. 

A Closer Look at the Capital Markets: Self-Storage Remains an Attractive Investment During the Recession

Article-A Closer Look at the Capital Markets: Self-Storage Remains an Attractive Investment During the Recession

By John R. Nikolich

Lets not sugarcoat it: Capital markets are ugly and have been since September 2007 when the debt capital markets shut down. The bad news is the ugliness has persisted for three years. The good news is were closer to the end than the beginning.

In an article I published in 2006, I wrote, In real estate, there always seems to be a disconnect between uses of capital and availability of capital. Currently, capital is readily available, but there is a shortage of desirable investment opportunities. The only sure thing is that prevailing conditions always change, and it is likely that there will be an abundance of investment opportunities but a dearth of capital, in the not-too-distant future, as a result of some unforeseen event that draws capital away from real estate.

Little did I imagine how prescient that observation would be. Over the past three years, theres clearly been a lack of capital, but there has also been a lack of investment opportunities. Lenders learned in the 1990s that once they took over properties, they experienced an additional 20 percent discount in pricing from vulture investors who understood the banks needed to liquidate assets quickly due to their lack of operational expertise.

Today, lenders have been reluctant to take back properties and decided to continue extending loans, hoping for a better day. This is better known as pretend and extend. Additionally, floating-rate loans, benchmarked to 40-year-low interest rates, have kept struggling real estate owners alive for the time being.

Access to Capital

Beginning in 2009 and continuing through 2016, approximately $2 trillion in commercial real estate debt will mature. While the debt side of commercial real estate has been held together with Duct tape, it too has it breaking point and were almost there. Lenders have significantly discounted real estate loans internally, and with the recent valuation rebound off the 2009 lows, once the banks are able to liquidate properties for a price higher than carrying value, theyll be able to book a profit, which will result in markedly improved transaction volume. Soon opportunities will be on the horizon and access to capital will be critical.

Although focus is typically on cost of capital, we need to keep in mind that the lowest cost of capital is irrelevant if the going-in basis is wrong. If a property was purchased at the peak (2004 to 2007) with a 5 percent interest rate on the debt, even if zero percent interest rate debt was available, it wouldnt make up for the 20 percent to 30 percent reduction in value. Availability of capital will be critical going forwardbetter to have the appropriate going-basis with a higher cost of capital that can be optimized over the next few years as capital markets recover.

Self-Storage Tested

The self-storage industry is experiencing its first real test since its beginnings in the early 1970s. At the time, the economy was in terrible shape, but self-storage was in its infancy and demand exceeded available supply; therefore, the deep recession didnt have much impact on the sector.

With the evolution of self-storage and the amount of development experienced over the past 10 years, the industry is mature and experiencing its first true economic test.  Its a common belief that self-storage prospers in good and bad times. In good times, the population is more mobile, producing high utilization. On the flip side, when theres an economic downturn, people downsize their homes. While they may part with their residences, theyre less inclined to part with their stuff, which bodes well for the industry.

Operationally, storage has experienced a numbers of peaks and valleys since the Great Recession began in 2008, and the industry has weathered the storm relatively well when compared to other real estate asset classes. In the office sector, when the giants fall, they fall hard (we arent quite there yet), and the retail sector is under demolished. The United States has 26 square feet per person of retail space while Europe has 2 square feet per person. Thats rightno typo. There could be some interesting conversion opportunities coming.

Lately, weve seen storage occupancies dip below 85 percent and, in some instances, dangerously close to 80 percent. Breakeven occupancy, inclusive of debt payments, is at 65 percent, so established properties are not in danger of defaulting on a cash-flow basis. However, the margin of error is becoming increasingly uncomfortable as consumers are reviewing personal expenditures as incomes decline. Its important to monitor operating performance for signs of consumer weakness and to closely watch the net move-in/move-out ratios.

Self-Storage Resilience

Five years ago, self-storage began transitioning to an institutional asset class with all the positive attributes of each core real estate sector (multi-family, office, retail and industrial) without any of the disadvantages. Storage debt default rates were among the lowest in commercial real estate, and storage was the darling of investors. That all changed with the onset of the Great Recession, and institutional investors retreated back to what was familiar and comfortablecore real estate. Unfortunately, a number of investors got into the storage industry during 2004 to 2007 at peak valuations, so while operationally storage has held up well, in hindsight, their timing wasnt ideal. 

While some investors have fled self-storage, they are beginning to recognize and appreciate the resilience of the sector and the stable operating performance it delivers, and renewed interest is emerging. Another interesting source of capital that has emerged for storage is retail investors.

In the real estate downturn of the early 1990s, many real estate companies were faced with two options: filing bankruptcy or going public as a real estate investment trust (REIT). Retail investors were the key to the public REIT markets success. They were attracted by strong dividends and were able to invest in REITs at a low-cost basis and participate in asset appreciation, a nice twofer.

Meanwhile, institutional investors who put money in real estate in the late 80s were the sellers. REITs transitioned from retail to institutional ownership from the mid-1990s to the mid-2000s, and private institutional real estate ownership also increased significantly as real estate became a desired asset class, subsequently driving up pricing. Many investors are currently licking their wounds and selling off real estate assets again, and retail investors are positioned to pick up the pieces and get in at the right basis at the bottom of the cycle. Déjà vu?

Self-storage doesnt possess the shortest lease (that distinction belongs to hotels, with a one-night lease), but it also doesnt experience the immediate drop-off in demand of the lodging industry. While inflation isnt a concern in the near term, with real unemployment hovering close to 20 percent, eventually inflation will appear. When it does, properties with shorter lease durations will have the ability to adjust rates quickly to take advantage of increasing prices and act as an effective inflation hedge.

As long as storage continues to weather the storm, investors will remain attracted to the sector and be eager to provide capital to leading operators who have a strong and deep management team and a demonstrated record of success and are willing to co-invest alongside outside investors. Stay tuned; things will get interesting soon. Be prepared to take advantage of compelling investment opportunities.

John R. Nikolich is managing director and founder of Flint Creek Partners LLC. Nikolich has more than 20 years of experience in the real estate industry and has raised more than $6 million in equity and debt capital for public and private real estate companies. He founded Flint in 2002 to provide custom-tailored investment banking solutions, venture capital and financial advisory expertise for private and public real estate clients. For more information, call 847.462.5927; e-mail [email protected]; visit www.flintcreekpartners.com.

ISS Blog

Eight Ways to Beat Your Self-Storage Competition

Article-Eight Ways to Beat Your Self-Storage Competition

Isn't it sweet when a race or ballgame is over and the opposing players hug one another and say good game? When it comes to occupancy and profitability, your opposing playeryour competitionisnt looking for hugs. They want to steal your customers.

Your lender or investor wants you to win, your competition doesn't. So, what do you need to do to beat them? Here are eight ways you can trounce your competition.

1. Invite local 501c3 entities, especially sports teams, to come and store at your facility. One sports team can have up to 20 families involved. And one sports league division can have eight or 10 teams. Work with the league directors and offer them a complementary unit. Your cost? The lost revenue of a 10-by-10 unit. The return? Cheap marketing to a few dozen families.

2. Write for the local newspaper. Don't make it about self-storage, but about items of interest for a broad audience. Want to make a lot of friends? Call it Corner of Champions and highlight a local business or student who does something noteworthy. For the more cerebral communities, write short business tips and tricks. Take this even further by targeting a business community, and send them a copy of the article inviting them to participate as a contributory editor.

3. When someone searches for storage on the Internet, make sure you're in the top eight positions. Whether you are or not, the landing page the consumer clicks on should take them to a page that allows them to rent a unit. Don't have them type in information for a quote. Don't tell them about how wonderful you are. Assume the sale and get the rental. Even if you run out of the size they need when they do attempt to rent, get them to complete the information (name, number, e-mail, etc.) and send them an auto response!

4. Make your URL community friendly (yourtowncommunitystorage.com) Drop the alphabets. Paper phone books are dead.

5. Wear a clean, collared shirt. Don't eat in the office. Clean the windows and lose the sticky notes. Obvious? No, not according to the hundreds of stores we've visited.

6. When someone calls, engage the caller, befriend him and make him believe hes the most important person to call that day. Set an appointment and stop giving out prices so quickly.

7. When someone pulls up with a truck full of furniture and appliances, get out the lease agreement and credit card authorization form. Theyre there to rent. Don't freely give out a concession.

8. Being a class-C store with a class-A manager is a class-A store. Believe in your managers, support them, hire the best candidate and train, train, train.

Bob Vamvas is a partner with Self Storage 101, a full-service self-storage management solutions firm with offices in Alabama, California and Texas. Trained and certified in areas such as management consulting, process development, and sales development Bob has worked in both the private and public sectors.  He has extensive experience in performance management systems, operational excellence, sales and marketing, competency analysis, communication strategies, coaching and counseling.  

ISS Blog

Remembering 9/11: Self-Storage Operators Play a Role in National Security

Article-Remembering 9/11: Self-Storage Operators Play a Role in National Security

Tomorrow marks the anniversary of one of our nations great tragedies. From coast to coast, individuals and businesses will honor the memory of the 9/11 attacks through thought, deed and prayer.

As a self-storage operator, you have a critical, ongoing role to play in the fight against terrorism. We all know storage units can be and have sometimes been misused in conjunction with terrorist subterfuge. National law-enforcement agencies have asked in recent years that you lend your eyes and ears to the Homeland Security effort.

You may remember that about this time last year, the national Self Storage Association and Department of Homeland Security (DHS) sent a written alert to thousands of self-storage companies nationwide about the potential for illegal use of self-storage in connection with terrorism. Authorities requested that anyone suspecting terrorist, suspicious or illegal activity immediately contact the Joint Terrorism Task Force in their area, the FBI or local law enforcement.

Are you on board? Do you know what to watch for? As we remember the thousands of lives lost nine years ago, renew your commitment to battle the terror campaign. Revisit your facilitys policy regarding suspicious customer behavior and the checklist of potential red flags distributed by DHS. Things to watch for include:

  • Cash customers
  • Requests for 24-hour access or any unusual off-hour access
  • Long-term prepayment
  • Suspicious behavior in proximity to any employees or security personnel
  • Abandonment of unused, suspicious items after leaving the facility
  • Suspicious identification
  • Unverified telephone or address information
  • Physical damage on the person, i.e., burns and scars with irrational or non-credible explanations about injuries

All self-storage managers should be trained toward awareness. Perhaps the best preventive measure is to simply inquire about a customers need for storage. Most customers are loose-lipped about their storage requirements; severe reticence, nervousness or strange explanations could be cause for grater attentiveness to that tenant.

Not all storage operators feel a social responsibility for such great matters. They keep out of their customers way and turn a blind eye to unusual behavior or stored goods. In the interest of your business, community and nation at large, take a more active role. As you think back on the travesty of the Twin Towers, bear in mind the importance of vigilance and the contribution self-storage can make to national stewardship.

Augusta Self Storage in Georgia Sold to Private Investor

Article-Augusta Self Storage in Georgia Sold to Private Investor

Augusta Self Storage in Augusta, Ga., recently sold to a private investor. The self-storage facility has 240 units totaling approximately 27,500 square feet, and an onsite apartment. The property also has the potential for expansion with 4 acres of available land.

Augusta Self Storage opened in 1978 and is located near the Augusta National Golf Course. Dale C. Eisenman of Midcoast Properties Inc. represented the seller.

Self-Storage Conversion Project Gets Initial Approval in Pomona, Calif.

Article-Self-Storage Conversion Project Gets Initial Approval in Pomona, Calif.

The city council in Pomona, Calif., this week approved to issue up to $9.3 million in recovery zone facility bonds for the construction of a business center that will include a self-storage facility. 

Plans for the Fairplex Business Center include converting six racing horse barns into an office, warehouse and light-industrial center. Another six barns will be converted into a self-storage facility at a cost of about $1.7 million.

The Recovery Zone Facility Bonds were allocated to the city by the state as part of the federal American Recovery and Reinvestment Act. The city is eligible to issue the tax-exempt bonds to assist in carrying out projects that result in the creation of jobs and assist in economic recovery efforts.

Two council members were concerned that self-storage facility didnt align with the Acts goals of creating jobs. The project will still need to go through the citys planning and zoning channels.

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Storage By The Box Founder Named Young Entrepreneur of the Year

Article-Storage By The Box Founder Named Young Entrepreneur of the Year

Phil Murphy, CEO and founder of Storage By The Box, has been named a Young Entrepreneur of the Year as part of The Business Ledger's Entrepreneurial Excellence Awards. Bestowed each year to Chicago-area business leaders under the age of 40, the award recognizes young executives who exemplify the leadership qualities that drive company growth and overall success.

Murphy, along with recipients in six other award categories, will be honored at reception in Wheaton, Ill., on Sept. 16. His profile will also appear in a special section of the Business Ledgers Oct. 18 issue.

Launched in February, Storage By The Box is a ship-and-store, by-the-box storage option that allows customers to ship and retrieve boxes for storage through a secure online portal. Users simply pack and photograph their belongings, note the contents of each box, and schedule a pickup through StorageByTheBox.com. The company provides free boxes, packing materials and FedEx shipping to place items in storage. The service can be used for personal storage, business storage, records storage and more. The company also offers document-destruction services.

The Storage By The Box team has more than 20 years of experience in the self-storage industry. Murphy currently owns several self-storage facilities in the Greater Chicago Area.

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