As self-storage operators have come to rely more heavily on automation and digital channels for customer engagement, they’re challenged to maintain a personal, human connection with prospects and tenants. In this video filmed at the 2019 Inside Self-Storage World Expo, Dean Booty, owner and founder of Stor More Self Storage in East Yorkshire, England, discusses the lasting value of face-to-face interaction and offers insight on how to elevate the customer experience and turn tenants into “walking billboards.” Booty presented a full seminar on the topic during the expo. Copies are available for purchase at iss-store.com.
Read more about the 2019 ISS World Expo in this article recapping the event.
