Last week, ISS columnist and expo speaker, Derek Naylor, caused a lot of chatter on Self-Storage Talk with this though-provoking thread: Social Media is B.S. and a Complete Waste!
Derek, who is actually pro social media marketing (SMM), used quotes around the phrase to attract attention and garner some feedback for his upcoming seminar at the Inside Self-Storage World Expo, March 1-3, in Las Vegas. Derek asked forum members if SMM is a waste of time or if anyone is benefiting from it.
Plenty of SST members joined in, debating the merits of social media for both personal and professional use. Some say SMM has failed to prove its worth in the business arena. “So far, yes, it's a waste of time & money,” writes Gina 6k. But MusicCity Gal says Facebook allows her to connect with her tenants on a more personal level. “I see photos from my tenants, status updates and most important, BIRTHDAYS!!” Plus, she believes her business Facebook account leads to referrals.
Others chimed in with comments and even asked questions about setting up their own social media marketing. And while some are still skeptical about this new form of marketing, all agree social media is the “it” thing at this time.
Join the discussion on Self-Storage Talk or post a comment below. If you’re looking for more information about how your business can use social media, read these articles from the ISS archives.
Avoid the Top Five Mistakes of Social-Media Marketing
Six Must-Haves for Successful Social-Media Marketing
Using Social Media in Self-Storage: Does It Measure Up to the Hype?