We suppose it was only a matter of time before New Jersey self-storage operator StorageBlue managed to blur the line between our industry and pop culture. After all, founder Alan Mruvka also originated E! Entertainment Television. The company’s new music video, “Too Much Junk,” featuring recording artist and reality star Betty Idol, is the first release from its new entertainment division. Yep, that’s right—entertainment division—which means we should expect more irreverence, tongue-in-cheek lyrics, bouncy beats and quality production in the future. You can read more details about the project here; but we challenge you to sit still while watching and avoid humming this tantalizing tune afterward!