Maintaining or increasing market share becomes critical in self-storage as new facilities open and increase local supply. How well you trumpet your operation’s key points of differentiation can mean the difference between thriving or getting lost in the crowd. In his book “Crush Your Competition: 101 Self Storage Marketing Tips for the Fastest Way to Huge Profits,” storage veteran and owner Marc Goodin outlines high-return tactics to help both startups and well-established businesses remain relevant and profitable.
Available in softcover and digital formats, Goodin’s 248-page publication offers step-by-step guidance on how to implement a marketing plan, including hundreds of ideas that are inexpensive or free to execute. Topics include customer conversion and retention, referrals, market penetration, and much more.
Additional books by Goodin , who’s also a civil engineer, share his philosophies and insight for successful self-storage development and design. Visit the ISS Store for full product details and titles. Learn how to crush your self-storage competition today!
