Warning: The couple in this comical video from Philippines self-storage operator Loc&Stor might give you second-hand embarrassment. It’s a case of boy meets girl … then has second thoughts once he learns she’s a bit messy. Luckily, her BFF swoops in with the assist. Emulating real-life scenarios—even awkward ones—can be great fodder for your brand’s marketing. What stories can you tell to entertain and educate your self-storage customers?