Converting Web Visitors to Paying Self-Storage Customers

Getting potential customers to visit your self-storage website is impressive, but your true goal is to convert those visitors to paying customers. This installment of "The Bulletin Board," an informative video series by PinDot Media, discusses the importance of measuring your conversion rate when advertising online. Company vice president Dave Miglin gives you four tips for converting Web visitors as well as three questions to ask yourself the next time you hear about a new way to spend your online ad dollars.