In this video, filmed at the 2015 Inside Self-Storage World Expo, Holly Ritchie-Fiorello, director of marketing with The Storage Group, discusses the importance of having an effective website in today’s market. She reveals some of the key components every self-storage website should have, why mobile-friendly sites are critical, and how to generate positive online reviews. She also gives insight to which online metrics are helpful in determining Web performance. For a complete ISS Expo overview, be sure to view the official ISS image gallery and read this article recapping the event.