Blue Mound Self Storage of Fort Worth, Texas, has reallocated the hundreds of dollars per month it used to spend on ads in local phone directories to Web-based advertising. The facility also upgraded its website, adding a new logo and a more eye-catching color palette in addition to other features.
"We go where our customers are," said facility owner Ron Sturgeon. "Right now most of them aren't using phone books. Most start their shopping for climate-controlled self-storage at a search engine like Google or Bing, so we want to make sure they find us when they type in phrases like ‘boat storage in Fort Worth’ or ‘car storage Saginaw TX.’”
Josh Davis, the local Web developer who redesigned the Blue Mount website, said visitors judge a site in less than six seconds, and good first impressions are created by graphic elements. He added features to make it easier for customers to find the website and get information about the business. The company’s new online strategy includes an e-newsletter as well as a Facebook page.
"Traffic to the website and calls have doubled since the new site went live in early May," Davis said. "The site was built using WordPress popular blogging software, so it's very easy for Blue Mound to launch new promotions and tell people about them on the site.”
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