StorageTreasures.com, a website designed for self-storage auction hunters, recently conducted a survey of thousands of storage auction bidders in the United States and Canada, asking them about various auction-related issues. Findings will be released once the data has been fully tabulated and analyzed, company officials announced.
In early analysis, company executives said they were surprised by the breakdown between Yes and No responses to a question asking if online auctions are as fair to all bidders as onsite auctions.
Since one of the key issues that will determine the success or failure of online-auction bidding is the trust and perceived fairness in the system, this question should be central to planning, marketing and execution of online-bidding strategies offered by storage companies, company officials said in a press release.
"No matter how pretty and slick the bidding systems are, the success of online storage auction bidding will come down to the level of trust the auction buyer has in the process," said Lance Watkins, the websites president and founder. The minor issues of offering online-auction bidding include technology, logistics and marketing. Transparent documentation and trust are key factors creating online storage auctions viability.
Requests for the survey results, analysis and methodologies should be directed to [email protected].
StorageTreasures.com is a free storage-auction locator and self-storage facility finder covering the United States and Canada. The website offers auction schedules and site-specific guidelines for auction hunters and self-storage owners alike.
