When we were kids, my brother and I used to haggle with my mother in the grocery store over cereal. She would propose to buy something wholesome like Cheerios or Life, and we would argue for whatever sugary creation boasted the best prize inside the box. Smart marketers know the value of the lagniappe, especially when it's something truly valuable like a Flinstones coin purse, bicycle license plate, or Tony the Tiger Frisbee Flyer.
Which is why I'm thrilled to announce the addition of an education bonus to the Inside Self-Storage World Expo in Las Vegas, March 1-3. We've just added four new seminars to the program, all included at no extra charge as part of the Standard and Premium Education Packages. They are:
- “Building a Self-Storage Website and E-Mail Database,” presented by Stacie Maxwell of Universal Management Ltd. and Christopher Baird of Automatit Inc.
- “Assembling a Loan Package That Attracts Dollars and Approvals,” presented by Georgia Ragsdale of Best American Financial Services LLC
- “Using the Internet to Streamline Your Self-Storage Operation,” presented by Sean Cargo of QuikStor
- “The Lowdown on Going Up: Building Multi-Story Self-Storage,” presented by Caesar Wright of Mako Steel Inc.
The seminars will take place on Monday, March 1. To read detailed descriptions and speaker bios, visit the ISS Expo website. If you haven't yet registered for the show, it's not too late to do so; and you can still save up to $150 with pre-registration discounts. You can also simply register on site. In any case, be sure to take advantage of these added educational offerings. You won't find better industry information than that presented at ISS events.
Now, getting back to the cereal-box prizes ... Who out there remembers some of these tantalizing treasures and the cereals in which they came? Please share! My favorites were the "Wacky Wall Walker" and fruit-smelling cereal erasers.
