When self-storage operators set up their online presences with websites, they do so with the intent of seeking and acquiring new business. With so many digital-marketing strategies available today, choosing the best ones for your facility’s website can be difficult. One of the more common—and less expensive—ways of gaining new customers is through content marketing.
Content is more powerful than you may think, especially for a storage facility. With many consumers deciding where they will store their belongings based on what they’ve found on your website, having helpful information that explains more about what you do could be the difference between gaining a new customer or not.
By creating unique, high-quality content for your website, you can also increase your online visibility as well as establish your facility as a trusted voice in the industry—both of which leads to more sales.
Increased Online Visibility
When you create new content for your facility’s website on a regular basis—whether it’s once or multiple times a week—you give search engines more links to your website to include in their results, which increases your visibility. The more content you have out there, the more likely you are to be found by potential tenants.
The same is true when you create content that you can share through your social media channels. Since social media platforms have audiences that you might not be able to reach through search engines, you have a higher chance of your content being seen by more people. Again, this increases your website’s visibility and leads to new business.
Become a Trusted Industry Leader
Obviously, creating valuable content gives search engines more reason to rank you higher. What you probably didn’t know, however, is the high-quality content you produce helps you become a leader within your industry. When you create content that answers common questions or discusses specific issues within your industry, you not only become a resource for other storage facilities who may be struggling, but you also provide answers to consumers who are looking for help with their storage needs.
Writing content for your website has the ability to attract people to your facility, both for unit rentals and storage resources. By taking the time to give attention to content marketing, you can see long-lasting benefits that could very well result in business success for your self-storage operation.
Nick Bilava is the director of sales and marketing for Storage.com. He’s been an active member of the storage community for more than seven years and can be found at various industry events. His goal is to help storage operators market their business more efficiently and effectively. For more information, visit www.storage.com.
