Butler Manufacturing, a manufacturer and builder of metal buildings for self-storage and other industries, has launched a Spanish-language version of its website to better support its Spanish-speaker customers. Users can access information on the company’s building systems and costs as well as details regarding its international construction services.
“Butler Manufacturing is a buildings-solutions provider, but our offerings extend far beyond structural steel, roofing systems and wall panels,” said Leslie Clark, director of marketing. “We think differently about buildings and the building process. Our website is a core resource for customers and potential customers to learn how we’re able to add business value to their projects, and we’re excited that it’s now more accessible for those who speak Spanish.”
The Spanish website also supports the company’s presence in Latin America. Last year, Butler expanded its Builder Advisory Council to include two members representing the region.
“Butler built a reputation as a trusted building-solutions provider in Central and South America,” said Horacio Campaña, director general for Latin America. “With the Spanish-language website, Butler is making it easier than ever for customers there to learn more about the vast array of solutions we offer. This will help inform their decisions when looking for a building resource.”
In conjunction with the launch of the Spanish version, Butler also optimized its website for mobile devices.
“With the growing demand for a better user experience, it was important for our website to have easy navigation and readability when viewed on all screen types,” Clark said. “A mobile-optimized site, in addition to a traditional desktop version, helps Butler deliver customers the quality experience the organization is known for while they’re surfing the Web.”
Headquartered in Kansas City, Mo., Butler Manufacturing is a division of BlueScope Buildings North America. The company designs, manufactures and markets metal-building systems for commercial construction, including self-storage. Its systems are marketed through a network of more than 1,400 full-service contractors with local trade areas.
