As self-storage operators continue to grapple with concessions and fight for every rental dollar, honing their sales skills has become paramount. Self-storage industry expert Brad North will show self-storage newcomers and seasoned operators how to close more sales in a special two-hour seminar at the Inside Self-Storage World Expo, March 14-16, in Las Vegas.
The Super Sales Mini Clinic will teach operators how to lead with a sales and retail mentality. Attendees will learn how to build trust with customers, increase rental rates, turnaround customer objections and outcompete market rivals through product differentiation. In addition, North will demonstrate how to assemble a lead-generation program to immediately improve facility occupancy.
As president of Advantage Consulting & Management, North has trained and consulted with thousands of self-storage owners and developers throughout the world. He produced a DVD and workbook training tool, "Maximizing your Sales and Marketing Program," and is a frequent speaker at the ISS Expo as well as a contributor to Inside Self-Storage magazine.
The ISS Expo at the Paris Hotel & Resort will feature 38 seminars, four intensive workshops, two days of product and service exhibits, and multiple peer-to-peer networking events. Details are available at www.insideselfstorageworldexpo.com. Pre-registration discounts are available through March 9.
