Technology and modern conveniences have significantly heightened consumer demands and expectations. The abundance of choice puts more power in the customer’s hands. To entice these increasingly discerning shoppers, self-storage operators must evolve.
In this video filmed at the 2018 Inside Self-Storage (ISS) World Expo, Phil Murphy of Next Door Self Storage addresses “The Age of the ‘Unreasonable Consumer’: Tech Essentials for Self-Storage, Today and Tomorrow.” He discusses the customer-communication strategies and tech tools facility operators need to automate processes and increase tenant convenience, sharing insight to artificial intelligence, chatbots and social-media-based service that may change the industry moving forward.
This highly informative video is available at the ISS Store in DVD and on-demand formats.
