I recently wanted to learn more about a small company, so I did my usual Internet search. Nothing came up. I wasnt terribly surprised, knowing it to be a mom-and-pop operation, but then again, I was. If youre in the business of needing business, then why would you overlook one of the most advantageous means in which to reach customers?
According to www.internetworldstats.com, America has more than 900 million Internet users. Is it possible just a few of those millions of users might be looking for self-storage in your neck of the woods? Its highly likely, especially if you consider that every month more than 67,000 consumers look for storage on the www.usstorage.com (a website designed for anyone to find self-storage throughout the country).
Ask other businesses in your area for referrals to a local website designer. Maybe inquire with your chamber of commerce or check the Yellow Pages for companies as well. Ask any candidates for references and samples of their work before selecting the designer that seems best suited to work with you.
Look at what other self-storage companies, big and small, have posted on the Internet for ideas on what to include on your own website, but dont overlook the essentials. According to the American Marketing Associations advice on designing a business website, a variety of information can be provided, depending on your goals. Here are some pieces youll definitely want to include:
- "Who We Are and What We Do"
- The company's mission statement and history
- Contact information
- Online product and service info with pictures, descriptions, and prices
- Hours of operation
- News about the company
- Online account viewing and bill payment
Of course, online advertising isnt the only way to market your facility, but youre not doing yourself any favors by overlooking one of the most oft-used forms of shopping for self-storage by consumers. Get your head in the game and get your website on the Internet. You cant win if you dont play.