Clutter, an app-based business specializing in valet self-storage services in Los Angeles, has raised $2 million in seed funding in a round led by Resolute Ventures, an investment group that specializes in seed-stage companies. The company intends to use the money for customer acquisition in its current market area and to expand service to Orange County and San Diego in the next few months, according to the source.
Joining Resolute Ventures in the round were startup accelerator Amplify and individual investors Matt Coffin, David Sacks and Joanne Wilson, among others, the source reported.
Launched in 2013, Clutter initially raised money through friends and family before attracting funds from at least 14 investors, according to a listing on AngelList.
Similar to other valet-style storage operators, Clutter offers by-the-bin storage targeted at urban residents who don’t have adequate home storage. The company uses an online platform that allows customers to schedule free item pickup, maintain an image catalog of stored bins and bulky items, and schedule delivery of items to their home.
The business has attracted investment interest in part due to its proprietary software, which has enabled it to avoid using legacy warehouse-management systems, founder Brian Thomas told the source. Clutter can leverage its technology infrastructure to provide storage services via any climate-controlled space as long as the space offers adequate access to Clutter drivers, he said.
Just two years into its business model, Clutter customers store their belongings for an average of 1.5 years, according to the source.
Sources:
- AngelList: Clutter
- TechCrunch: Clutter Raises $2M to Expand Its On-Demand Storage Service
