SpareFoot, an online marketplace for self-storage consumers, has created a public service announcement (PSA) that uses talking dogs to promote pet adoption. The piece is a companion to the company’s new video campaign, "SparePups," which features a dog couple trying to figure out how to make more room for its coming litter. Created by Austin, Texas-based video agency Tilted Chair Creative, it features local actors, while the dogs used were from Dallas.
SpareFoot hopes to capture the hearts and attention of dog-lovers through the PSA and that viewers will share it organically, according to a company press release. It has agreed to donate $1 every time the video is shared via social media, up to a total of $5,000, to two local rescue organizations: Austin Pets Alive! and the Austin Humane Society.
As part of the campaign, SpareFoot will also create and share dog-related content on its blog. The articles will cover tips for moving with dogs, how to organize a household for multiple pets, a list of the best cities for dogs, how to turn a pet into a star, craziest things people buy for dogs, the most interesting dog houses, adoption-education information and more.
The SparePups campaign will build on the company’s "We Can Store That" video series that launched earlier this year. The most popular video in the series, which featured Merpeople, garnered more than 3.5 million views, the release stated.
SpareFoot has been a dog-friendly company since its founding in 2008, according to the release. Its website helps consumers find and reserve self-storage units, with comparison-shopping tools that show real-time availability and exclusive deals. With a network of more than 10,000 storage facilities ranging from mom-and-pop operations to real estate investment trusts, the company reaches prospective storage renters though partnerships with brands including SelfStorage.com and Penske Truck Rental.
