Trace Hughes

Senior Copywriter, Storable

Trace Hughes is a senior copywriter at Storable, a supplier of cloud-based access control, management software, marketing, payment processing, website development and other services for the self-storage industry. He has nearly a decade of marketing and communications experience, working with several advertising agencies prior to joining Storable. He believes clear, compelling communication is the cornerstone to any successful business. For more information, e-mail [email protected]; visit https://www.storable.com.

Trace’s Recent activity

Telling Your Self-Storage Business Story Through Effective Video-Content Marketing

May 20, 2021

If it seems like video content is popping up everywhere, it is! This medium can be an excellent way to tell the story of your self-storage business and deliver marketing messages. Get advice on how to create quality...

Using Paid Search (Pay-Per-Click) to Beef Up Your Self-Storage Digital Marketing

Feb 19, 2021

More customers are finding and renting self-storage units online, which means your digital marketing strategy is crucial. Paid search, or pay-per-click advertising, is a key component. Learn what it is, how it works...

Understanding and Improving Your SEO: Basics Self-Storage Operators Must Master

Feb 02, 2021

It’s important for every self-storage business to rank high in online search results, and search engine optimization is an integral component to pushing your business to the top of the page. If you’re still struggling...

Contactless Self-Storage Rentals: What Consumer Data Shows About This Technology-Fueled Trend

Jan 04, 2021

Contactless self-storage rental options have never been more important—or popular—than this year, thanks to the pandemic. See what consumer data from the SpareFoot industry marketplace shows about this technology...

How to Track and Analyze Your Self-Storage Marketing Campaigns

Oct 15, 2020

There are many ways to market your self-storage business these days, but if you aren’t tracking your efforts, you’ll never know which are working. Learn about methods to track online and offline campaigns, the metrics...

Email Marketing for Self-Storage Operations: Cost-Effective, Productive, Promotional

Sep 16, 2020

Even with all the new marketing platforms that have come on the market in recent years, email continues to be a great option to help self-storage operators communicate with customers and promote their business...

Advice for Choosing the Right Management Software for Your Self-Storage Operation

Aug 25, 2020

The ability to run a self-storage operation efficiently and profitably has never been easier thanks to robust management-software solutions. The challenge is choosing the right one. Here’s some insight to help you...

Finding Clarity: Communicating With Self-Storage Staff and Customers During COVID-19

May 21, 2020

One of the keys to effective crisis management is clear communication. Here are some guidelines for providing clarity to your self-storage staff and customers during the coronavirus pandemic.