Marketing and Technology for Modern Businesses: SpareFoot Advice for Self-Storage Operators

Marketing a self-storage business is a complex and ever-evolving process. Gone are the days when an annual Yellow Pages ad would suffice. When looking for a self-storage facility, the majority of todays consumers turn to the Internet, making this the go-to marketing tool for operators. While exhibiting at the Inside Self-Storage World Expo, Chuck Gordon, co-founder of SpareFoot, an online marketplace that streamlines the rental process for self-storage customers, offered advice to self-storage operators on how to make the most of their online marketing.